Indian Paralympians’ remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despite winning a record 29 medals, including seven golds, endorsements and sponsorships remain limited and less lucrative compared to Olympic athletes. Some brands like Puma, Adidas, and Coca-Cola continue to support and show interest in para-athletes. Indian Paralympians’ remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despite winning a record 29 medals, including seven golds, endorsements and sponsorships remain limited and less lucrative compared to Olympic athletes. Some brands like Puma, Adidas, and Coca-Cola continue to support and show interest in para-athletes.
