The discussion about robots and their impact on the job market has been constant. In certain sectors, high-end machines are already in use such as self-service kiosks in retail stores, mobile apps that take orders in restaurants and let’s not forget about the autonomous cars (yes, Tesla, we’re looking at you) that are slowly becoming a part of the landscape. There’s even a device capable of generating three baristas’ output in one hour and all by itself.
In the field of SEO robots’ role (or as we call them artificial intelligence) has been growing as well. Predictive analytics and programming technology have been in use for a long time helping us deliver precisely-focused content with astonishing accuracy. Google’s Rank Brain, which makes use of machine learning to deliver results from searches, has been one of the three most important ranking factors since the year 2016. AI isn’t a new concept to us. However, due to its widespread use, it’s only natural that we think, “Do robots pose a threat to SEO practitioners?”
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Al Impact on SEO
Visual Content Optimization.
Content writers learn how to optimize keywords and headings when writing their articles; similarly, visual artists should also be mindful of SEO when producing visual works. This includes aspects like description tags, description length, and more – Google can now analyze visual content beyond simply showing YouTube videos in search results.
Focus on Quality and Relevance
Quality content submission is of utmost importance regardless of your field or profession, be it writing or visual arts. With Google’s AI constantly scanning website context and understanding it better than ever, providing value in blog posts becomes even more essential. By narrowing your topic area for each blog post you post you strengthen relationships with Google Rank Brain while at the same time increasing the chance that visitors come your way by decreasing competitors with similar material that compete for readers’ attention and increasing visitor numbers to your blog post.
Strategic Link Building
A key way of increasing the relevance of your links is acquiring backlinks from categories or industries similar to your own, with a focus on relevancy and quality; similar to restricting content creation to one area or sector.
Mobile friendly
Google’s recent emphasis on ranking mobile-friendly websites as part of their ranking algorithm has opened up new opportunities in an ever-evolving market. If you think SEO only applies to desktop computers, think again. According to research done by Google, 40% of searches are performed via mobile phones with more than one-quarter of users using smartphones daily; not optimizing for all platforms could lose potential clients who prefer mobile phones as their preferred means of access.
The Robots are Here – But Not Necessarily for Our Jobs
As far as SEO tasks are concerned, robots have already taken over from humans when it comes to performing these duties. They can create ads and suggest content topics based on competitor analysis while predicting the demographics of potential customers – benefits to our marketing strategies at the expense of some human workers being made redundant. These AI advancements have no doubt had their share of positive effects; though it has also taken its share out.
But is robot automation becoming an issue for SEO specialists in general?
Analysis of this scenario At first glance, AI seems like an imminent threat. But there’s good news too – we are in control of how much AI we incorporate. Naturally, technologies will be adopted that match our goals of staying competitive and improving offerings; there will also be differences among individuals due to individual requirements, budgets, and demographics of clients; AI should not become our sole source of knowledge.
SEO requires significant time investments. AI can offer invaluable assistance by freeing us to focus on tasks only humans are capable of performing – such as formulating marketing strategies or engaging in creative and compassionate tasks that machines cannot replicate.
Without Humans, There Can Be No Robots
Human creativity lies at the root of robot creation. Humans will always remain the masters and refiners of AI technologies, acting as sources of knowledge that feed into their learning process. For SEO purposes, AI serves as a supplement rather than a replacement; human intervention in certain tasks needs to take place alongside monitoring AI-generated insights – we still aren’t quite there yet in terms of accepting robot output without human supervision.
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We Determine How Much Robot We Want
Although AI integration into SEO is expected to become more prevalent, not every business will unintentionally embrace every technology available. Like any marketing tool we’ll test and assess its efficacy before including it as part of our plan if it helps our operations, otherwise, we remove it.
Technology can serve both as a catalyst to expand services or as an edge over competitors. Search Engine Optimization (SEO) requires significant time investment. In such an endeavor, AI or automated entities provide us with invaluable assistance that allows us to focus our energies and efforts more directly toward tasks only human abilities are capable of performing – thus elevating our proficiency. Human intervention in robotic operations remains essential because humans provide these entities with knowledge that serves as their source of understanding. SEO AI algorithms go far beyond mere replacements; their value lies more in being seen as supportive partners that may need human assistance when performing certain tasks such as scrutinizing data derived by AI algorithms.
Now comes the question of whether robots pose any real threats to SEO professionals. While robots could usurp certain aspects of our labor, I do not consider this to be inherently detrimental. Rather it presents us with an opportunity to retool our strategies to maximize outcomes for clients while increasing the quality of services provided.
