Brand Health Metrics to Track in 2024

You know, it's interesting to think about how a brand can "fall ill" in a way. While a brand can't catch a cold like we do, its overall health can take a hit from negative customer feedback, social media backlashes, and other PR crises. Sometimes, brand managers tend to focus on more tangible ...

What is Media Buying? 

Media buying is the process of purchasing advertising space or time on various media platforms. It involves negotiating rates, selecting the right channels, and strategically placing ads to reach the target audience. It's like buying airtime for TV commercials or ad space in magazines or websites. ...

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