The Indian protein supplement market faces challenges with nearly 70 per cent of products containing incorrect information or harmful contaminants. The FSSAI has announced stricter regulations to ensure product safety and accuracy. Industry leaders emphasise the importance of transparency, quality control, and consumer education to combat counterfeit products and maintain trust. The Indian protein supplement market faces challenges with nearly 70 per cent of products containing incorrect information or harmful contaminants. The FSSAI has announced stricter regulations to ensure product safety and accuracy. Industry leaders emphasise the importance of transparency, quality control, and consumer education to combat counterfeit products and maintain trust.