E-commerce has become an essential component of global trade, reshaping how businesses interact with customers and manage their operations. The shift towards online retail is driven by the convenience it offers customers, and the expanded market reach it provides businesses. Many brands are embracing e-commerce models, including direct-to-consumer (D2C) strategies, to meet customer needs. E-commerce has become an essential component of global trade, reshaping how businesses interact with customers and manage their operations. The shift towards online retail is driven by the convenience it offers customers, and the expanded market reach it provides businesses. Many brands are embracing e-commerce models, including direct-to-consumer (D2C) strategies, to meet customer needs.