Finding the fun factor in B2B marketing 

Having spent a while in the B2B ‘niche’ with some of the prolific minds in high performing global teams, the author shares how one learns to cultivate curiosity and ingenuity. “How can we do it differently to make a positive difference to the customer and the community?” dispels all inertia. Having spent a while in the B2B ‘niche’ with some of the prolific minds in high performing global teams, the author shares how one learns to cultivate curiosity and ingenuity. “How can we do it differently to make a positive difference to the customer and the community?” dispels all inertia.  

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