Google Play Store may be developing a new feature which enhances the app installation experience, according to a report. The feature, dubbed ‘auto-open’, is said to automatically open apps on the Android smartphone once they are installed from the Play Store, eliminating the need for manually searching for them. mobiles Google Play Store may be developing a new feature which enhances the app installation experience, according to a report. The feature, dubbed ‘auto-open’, is said to automatically open apps on the Android smartphone once they are installed from the Play Store, eliminating the need for manually searching for them.