In recent years, the landscape of the edible oil market has undergone a significant transformation. As emerging brands rise to leave a mark, the influence they wield over major players in the Fast-Moving Consumer Goods (FMCG) sector is becoming increasingly evident. These new and innovative brands are not just introducing new products; they are altering the standards, driving trends, and compelling established companies to rethink their strategies. In recent years, the landscape of the edible oil market has undergone a significant transformation. As emerging brands rise to leave a mark, the influence they wield over major players in the Fast-Moving Consumer Goods (FMCG) sector is becoming increasingly evident. These new and innovative brands are not just introducing new products; they are altering the standards, driving trends, and compelling established companies to rethink their strategies.