The article explores the surge of thrift stores in India, spotlighting Love Me Twice’s expansion from Kolkata to Bengaluru. It delves into the push for sustainable fashion, ignited by Gen Z and eco-aware buyers, while also noting the hurdles in the fashion resale market and the trend towards physical stores. The article explores the surge of thrift stores in India, spotlighting Love Me Twice’s expansion from Kolkata to Bengaluru. It delves into the push for sustainable fashion, ignited by Gen Z and eco-aware buyers, while also noting the hurdles in the fashion resale market and the trend towards physical stores.