Nostalgia marketing – products re-issued in vintage packaging or new takes on childhood favourites — can be a great way for marketers to get their message across. From Colgate to Thums Up, brands are turning to old characters that dominated the TV screens to capture attention. By revisiting iconic moments, characters or cultural references, brands can transport their target audiences back to times when life felt simpler, more fulfilling and joyous, building a deeper emotional resonance, explains one branding expert. Nostalgia marketing – products re-issued in vintage packaging or new takes on childhood favourites — can be a great way for marketers to get their message across. From Colgate to Thums Up, brands are turning to old characters that dominated the TV screens to capture attention. By revisiting iconic moments, characters or cultural references, brands can transport their target audiences back to times when life felt simpler, more fulfilling and joyous, building a deeper emotional resonance, explains one branding expert.
