Knowing your customer well is crucial. A 360-degree profile view, when built upon first-party data, can effectively underline interactions with existing and prospective customers. It allows businesses to understand customer needs intuitively and deliver meaningful experiences that enable retention as well as acquisition, build brand advocacy, and help achieve business success. Knowing your customer well is crucial. A 360-degree profile view, when built upon first-party data, can effectively underline interactions with existing and prospective customers. It allows businesses to understand customer needs intuitively and deliver meaningful experiences that enable retention as well as acquisition, build brand advocacy, and help achieve business success.
