Together, they will create sophisticated, on-the-ground experiences that embody the elegance and shared successes cherished by all PSG enthusiasts. By combining their values and their strengths, these two brands will amplify the essence of French savoir-faire and culture at global scale, the brand stated in a press note. Together, they will create sophisticated, on-the-ground experiences that embody the elegance and shared successes cherished by all PSG enthusiasts. By combining their values and their strengths, these two brands will amplify the essence of French savoir-faire and culture at global scale, the brand stated in a press note.