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Quick-commerce platforms are expanding their 24×7 delivery services during the festive season to meet consumer demand, especially for late-night orders. Companies like Swiggy Instamart and Zomato are scaling up operations across multiple cities, focusing on impulse categories and essential items. This trend is driven by a rise in nighttime consumer behavior. Quick-commerce platforms are expanding their 24×7 delivery services during the festive season to meet consumer demand, especially for late-night orders. Companies like Swiggy Instamart and Zomato are scaling up operations across multiple cities, focusing on impulse categories and essential items. This trend is driven by a rise in nighttime consumer behavior.