Nearly 158,000 electronics and mobile phone retailers have jointly written to top manufacturers, saying several prominent brands are favouring ecommerce channels over offline retail. The retailers fear these brands will offer heavy discounts online during the festive season, which could dent the former’s business by up to half. Nearly 158,000 electronics and mobile phone retailers have jointly written to top manufacturers, saying several prominent brands are favouring ecommerce channels over offline retail. The retailers fear these brands will offer heavy discounts online during the festive season, which could dent the former’s business by up to half.
