Xiaomi surpassed Apple in global smartphone sales for August 2024, marking its first return to second place since August 2021. This growth was driven by successful promotions in Latin America and a streamlined product lineup, while Apple faced a typical sales decline and concerns over iPhone demand. Xiaomi surpassed Apple in global smartphone sales for August 2024, marking its first return to second place since August 2021. This growth was driven by successful promotions in Latin America and a streamlined product lineup, while Apple faced a typical sales decline and concerns over iPhone demand.